Job Description

PREMIER MARINE

NATIONAL SALES MANAGER

THE PERSON

Have you earned the confidence of top-performing dealerships by consistently delivering results, value, and professionalism? Do you know how to turn long-standing connections into strategic sales opportunities? Do you have strong relationships with boat dealers in the premium marine lifestyle and a reputation as a trusted industry partner? Are you ready to elevate a respected marine brand to its next level of success? If you bring a national network and the credibility to open doors on day one — we want to talk to you!

Our ideal National Sales Manager is:

• Relationship Driven: You build trust easily and nurture long-term partnerships. Dealers know you by name and call you first! Relationships aren’t transactional; they’re interpersonal.
• Brand Champion & Proven Performer: You are more than a sales leader —you are a compelling communicator who brings the Premier Marine story to life. With a deep belief in the product, you represent the brand with pride and authenticity. Your ability to inspire and connect with others drives performance, delivers consistent results, and builds high-performing sales teams. Success isn’t just a moment for you; it’s a mindset.
• Positive and Genuine: You lead with energy, honesty, sincerity, and optimism. You bring the kind of attitude that dealers trust and teams rally around. Never fake – always real.
• Accountable: You own the sales numbers, the plan, and the outcome. You don’t pass the buck; you lead with clarity, follow through with discipline, and treat both wins and losses as opportunities to learn and improve.
• Hungry and Driven : You wake up with something to prove every day. You bring urgency, focus, and the internal fire to chase big goals without being asked. You’re not looking to coast, but to compete and win. You hate to lose more than you love to win, and you channel that competitive edge into focused leadership and execution. You thrive in the race, not just the celebration.
• Culture Builder: You set the tone knowing true success happens when sales, marketing, operations, product, and customer support are all rowing in the same direction. You’re a relentless leader who advocates for our dealers, bringing their voices into the heart of the business while helping them triumph in their markets. You balance external urgency with internal influence by driving outcomes through partnership, not pressure. You shape the entire Premier Marine collaboration playbook by delivering solutions that help our dealers win!

Our ideal National Sales Manager isn’t just here to lead — you're here to accelerate our mission and elevate the people around you. At Premier Marine, leadership means more than hitting targets; it’s about setting a tone of humility, focus, and follow-through in a company built on relationships and resilience. In a fast-paced, high-growth environment, your emotional maturity and calm decisiveness help steer the team through both momentum and uncertainty. You bring a strategic mind, a hands-on approach, and the clarity to know when to listen, when to lead, and when to dig in. You build teams that win and cultures that last. With your presence, performance, and passion, you help shape what Premier Marine stands for both on the water and beyond.

RESPONSIBILITIES

The responsibilities of the National Sales Manager position include, but are not limited to:

Sales Strategy & Execution

• Develop and implement a national sales strategy that aligns with Premier Marine’s growth goals
• Set revenue targets, manage budgets/forecasts, and ensure data-driven decision-making
• Analyze market trends and customer behavior to uncover opportunities and mitigate risks

Team Leadership & Development

• Build and lead a high-performance sales team focused on accountability, culture, and results
• Act as a player-coach—engaged in the field and leading by example
• Train and support internal staff and external reps to elevate overall sales effectiveness

Dealer Network Growth & Management

• Expand and optimize the dealer network with a focus on high-potential territories
• Build strong, trust-based relationships with dealers and reps nationwide
• Oversee pricing, contract negotiations, and dealer alignment with brand standards

Operational & Financial Management

• Partner with P&L owners to drive strategic decisions that boost revenue and profitability
• Leverage CRM and tech tools for forecasting, pipeline health, and performance tracking
• Collaborate cross-functionally to ensure operational alignment and sales execution

Brand & Market Presence

• Represent Premier Marine at trade shows, dealer meetings, and key industry events
• Partner with marketing to strengthen brand visibility and dealer engagement
• Stay current on industry trends to position the brand as a market leader

** This is a full-time in-person position based in Big Lake, MN. **

QUALIFICATIONS

Required

• 3–5 years of proven success in national or regional sales leadership roles
• 3–5 years of experience hiring, building, and leading high-performing sales teams
• Experience managing sales budgets, forecasting, and financial oversight, including P&L collaboration (e.g., national revenue targets exceeding $25M+)

Preferred

• Direct experience in the pontoon or broader boating industry (e.g., fiberglass, wake, tow boats)
• Familiarity with key manufacturers, competitors, and dealer networks in the marine sector
• Background in the marine, power sports, or premium/lifestyle industries

Desired

• Experience training dealer networks and managing independent rep organizations
• Bachelor’s degree in business or related field
• Relevant industry certifications or notable sales achievements (e.g., awards, top-performer rankings, KPI performance)
• Proficient with CRM and sales tools; engineering, product, or technical sales background a plus

THE COMPANY – PREMIER MARINE

Premier Marine is a legacy brand with a bold future, designing and building world-class, high-performance luxury pontoons for over 30 years. Headquartered in Minnesota and powered by a cutting-edge 150,000 sq. ft. facility, we’re leading the evolution of the pontoon industry with patented innovations in the premium pontoon segment. We’re not just about premium products; we’re building a culture where people thrive. As we expand our dealer network and elevate our brand, we’re looking for driven, ambitious individuals who are ready to make an impact. At Premier Marine, you’ll find the opportunity to grow, stability in a well-capitalized company, and a team that’s just as passionate about success as they are about having fun.

WHY WORK WITH US?

At Premier Marine, we’re not just building pontoons — we’re delivering the best pontoon experience, period! As a family-owned and operated company, we take pride in doing things differently: better-built boats, best-in-class ride and handling, and relationships that are built to last. We treat our people and our partners like individuals, not numbers. We’re well-capitalized, growing fast, and serious about developing talent from within. Our Premier Leadership Academy offers college-level training to elevate future leaders, and our long-term mindset means we invest in people. We prioritize work-life balance, public service, career development, charitable giving, and a people-first philosophy that makes this more than just a job — it’s a community. We’ve been ranked the #1 employer in town for a reason. If you're looking to join a company with a clear purpose, authentic values, and a winning track record this is it!

Core Values:

Integrity – Doing the right thing every time.

Excellence – Relentless pursuit of improvement.

Attitude – Contagious optimism that fuels a powerful can-do culture.

Collaboration – Leveraging teamwork to achieve world-class results

Salary: $180K-$200K + $100K in incentive opportunities

Benefits: Vision, Medical, Life, Health & Dental Insurance, PTO, Volunteer PTO, Boat Club PTO

  Are you done playing it safe and coasting? Are you tired of waiting for permission to make waves? If you’re ready to chart your course, then step aboard a winning team and steer the future! Apply today!

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